COST CONTROL WITH A TWIST™

Queen of Sheba

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Situation

Queen of Sheba, an Ethiopian restaurant, had no drink menu to speak of and lacked basic marketing tools like signage and custom designed menus.

Their Need

Bottom Line was hired to analyze the menus, create new drinks, retrain the staff and take over the marketing for the restaurant.

Primary Service Provided

  • Custom drink building
  • Drink building trifold
  • Menu redesign
  • Liquor control costs
  • Staff training and education
  • Website redesign
  • Custom signage

Result

The creation of new and exciting cocktails paired with the menu’s cuisine has created great excitement throughout the restaurant with both patrons and staff. A lunch special and happy hour, complete with signage, have brought more customers in for both lunch and dinner time, resulting in the rejuvenation of this New York restaurant.