Bottom Line Blog

Improving the Dining Experience for Customers

October 4, 2017 11:00 am Published by Leave your thoughts
Young adult couple dining out in restaurant and talking to waiter in bow tie, who is trying to make the best of their dining experience.

What are you doing to improve the dining experience in your restaurant?

When you run a restaurant, you want to do everything in your power to satisfy your customers. After all, your patrons are the ones who keep your business afloat. Your customer service is just as important as the top-notch dishes that you provide. If you want the word to spread about your restaurant, improve the dining experience. Every stay at your restaurant should be a memorable one.

The Ambience Means Everything

The food you serve influences everything about your restaurant. When customers walk through your doors, you have to think about what they are expecting. They are expecting a piece of the culture that comes along with the food they eat.

The ambiance and décor should match where your food originates from. Everything from the color on the walls to the table decorations should speak volumes. Even the utensils you use should be respectful to the culture. This is another way to elevate the experience for your patrons.

Remember to keep your restaurant looking professional as well. You want a clean and attractive look. People shouldn’t look at the bar and see a mess. Tables, where customers have just eaten, should be cleaned promptly. A mess will not only ruin the dining experience, it will push customers out the door before they are even seated.

A Well-Trained Wait Staff Impresses

In a way, your wait staff is the face of your eatery. They meet with your customers, take the orders, and serve the food and drinks. How they perform will not only affect their tips but your reputation. A well-trained wait staff will be sure to maintain the quality of your restaurant’s service and impress customers along the way.

Have you ever read a review on Yelp? It doesn’t matter if it is negative or positive, both types of reviews have something in common. People are always sure to mention the quality of service and how well they were treated. Some reviews don’t even mention the food!

Your wait staff needs to have several qualities that ensure customers satisfaction. Being attentive will let them know when customers need something. They should also be understanding when it comes to issues that arise. It’s usually not a mistake or problem that bothers customers the most, it’s the response. If your staff is short and dismissive of your customers’ needs, it will negatively impact the restaurant.

A knowledgeable staff will also add to the dining experience. Customers generally need guidance, especially if it is their first time eating at a new restaurant. They will ask questions about your food. Your wait staff should know what meals to recommend and make suggestions based on what the customer is looking for. This moment is also a great opportunity for your staff to upsell new dishes and premium menu items.

Waiting Forever Is Never Good

Whatever mood your patrons have when they walked into your restaurant, it sours the moment they realize there is a delay in service. While customers expect a wait, they don’t want to feel like their time is being wasted. You have to be aware of your wait times, which extends beyond how long it takes for your patrons to get their food.

Your customers are waiting the second they give their name to the host or hostess. Seating your customers can be difficult, especially when you consider how large their party size may be. If is up to your wait staff to free up tables without making other patrons feel like they are being rushed out. This requires that your restaurant is working like a well-oiled machine. Your host or hostess should be honest and let patrons who have just arrived know how long they may have to wait. This gives them an idea of what to expect. Meanwhile, your servers should be perceptive to when customers are finished eating and when they need their check.

To make the wait times for food a little less painful, your servers should find ways to fill that time. Complimentary appetizers (bread, fries, biscuits, etc.) are a great way to fill that void. If the food is taking longer than usual, then they should update customers and apologize for the wait. Music and entertainment like live performances, stand-up comedy or televised sports are also a great way to distract customers.

Improve the Dining Experience With Bottom Line

It’s our job at Bottom Line to improve the quality of your restaurant’s operations. We can handle everything from the drinks you serve to how your staff should perform their duties. Before you know it, your eatery will be operating at peak efficiency and your customers will be coming back for more. Just contact us at (855) 55-BLBRC if you are ready to take your restaurant to the next level.

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This post was written by ADMIN

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