Bottom Line Blog

Restaurants That Use Email Marketing Keep Customers Engaged

December 28, 2016 11:00 am Published by
An image of a computer screen displaying email marketing.

Email marketing can greatly benefit restaurants.

A great tactic every restaurant should be using at this point is email marketing. This is a tool proven to generate new business. It’s also great for retaining old business. Every type of small business uses email marketing. According to a study done by MarketingCharts, it typically accounts for 15% of a marketing budget. And 78% of respondents say they are satisfied with the results.

Restauranteurs can benefit from having a direct line of communication to their customers. Email marketing provides a cost-efficient way for them to do that. Still unsure? Well, here are a few of the benefits a restauranteur can expect to get when using it for their establishment.

Email Marketing Keeps Customers Informed

Providing customers with essential updates makes practical sense. If a restaurateur plans on expanding, they should let the people know where the new place is. A new location needs as much awareness as possible in order to succeed.

Also, having anything new go unnoticed can be avoided with a good email marketing strategy.  Highlighting a menu item or seasonal promotion has never been easier because of this.

A Personalized Tone That Fits the Customer Base

Communicating with customers through email is a perfect platform to get a little more personal. Depending on the restaurant’s key demographic, sending a message that appeals to their specific interests will make them more invested.

Another way to add a personal touch to emails is using the person’s first name in the message. Data on this shows that it works. Most email software will have this option.

Opportunities for E-Commerce

Whether it’s a gift card or t-shirt, having them available online increases sales opportunities. If a restaurant has an online store, informing loyal customers about it will undoubtedly increase business with them.

An engaged customer base is what keeps a restaurant open. Using email marketing will keep awareness high at all times and help forge a better relationship between the two.

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