Bottom Line Blog

Developing the Right Social Media Content

November 23, 2016 11:00 am Published by
A photograph of grilled pork with spicy salad and a baked potato, which makes great social media content.

What kind of social media content are you posting?

So, you have finally decided to invest in a few social media accounts. Congratulations, and welcome to the digital age. However, we can see that you are having trouble developing the right social media content. We can help. With these content ideas, you can start to build an audience and cement your restaurant’s reputation in the process.

Sharing Honesty

Every restaurant has its own vibe, style, and family. Share that. Post pictures of your restaurant, inside and out. Show people eating and genuinely having fun. Take group pictures with your staff, who make your business possible.

Of course, you’ll have to make sure everybody is okay with having their picture taken. Being able to have these candid moments portrays honesty, which is something that will resonate with online users.

Take Some Pics of That Delicious Food!

Your food is what everybody wants, and if you are not showing it off then you are missing out on a big opportunity to gain followers. While Instagram filters are able to work magic, we suggest you stimulate the appetite by hiring a professional food photographer. Their beautiful photographs will make your dishes look appetizing on any social media platform.

How-To Videos Make the Best Social Media Content

People love to watch videos online. At least 75% of viewers interact with an online video every month. The best way for restaurants to capitalize on this is to create video content in the form of how to videos.

Everyone wants to know how to make something at home. Create a video showing them how to create some of your delicious appetizers. Hire a professional videographer if you want your videos to look extra special. Of course, you won’t want to give away any special recipes or your main dish but what you do put online will be fun for your audience to watch.

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