Bottom Line Blog


Restaurants That Use Email Marketing Keep Customers Engaged

December 28, 2016 11:00 am Published by A great tactic every restaurant should be using at this point is email marketing. This is a tool proven to generate new business. It’s also great for retaining old business. Every type of small business uses email marketing. According to a study done by MarketingCharts, it typically accounts for 15% of a marketing budget. And… View Article

How Restaurateurs Can Benefit from Holiday Dining

December 21, 2016 11:00 am Published by Historically, restaurant businesses do not do well with holiday dining. 61% of restaurants see a decline in customers during these major events. It’s because customers are likelier to spend time with family and prepare their own meals. Cold weather also plays a role in this. Fewer people want to go out when it’s 20 degrees. Such… View Article

Finding the Best Market for Opening a Restaurant

December 14, 2016 11:00 am Published by There are many difficulties that come with the territory of opening a restaurant. Every restauranteur believes that their place has the best food and staff. Unfortunately, while that might be correct, failure is still very possible. Close to 60% of all new restaurants close within the first three years. Risk comes with the territory. Sheer… View Article