Yelp is one of the most popular websites available when it comes crowd-sourced user reviews. Whether you like it or not, there’s a chance that your business is listed on there – even if you haven’t set up a business account. While the purpose of Yelp is for users to see what others are saying about your establishment, it’s beneficial for you to take advantage of it.
Setting your own account is an excellent marketing opportunity. It allows you to present your restaurant on a platform that a large volume of users are already using. In fact, over 71 million unique visitors come to Yelp every month. These are all potential customers looking for a reason to eat at your restaurant.
Edit Your Yelp Page
All it takes is a quick search on Yelp to find out if your business is listed. Simply visit Yelp’s business page and the search bar is the first thing you will see. You can narrow down your search by business name and where you are located. If you are listed, it’s time to sign up, take control of your business’ page, and edit all the details to make sure that it is correct.
Get More People to Leave Positive Reviews
Your Yelp ratings is an important aspect of your account. It’s the first thing people search for when looking at your restaurant. While one might assume that their rating is out of their control, that simply isn’t true. A restaurant who takes the initiative can influence their overall ratings.
The most obvious way to get good ratings on Yelp is to provide great service and good food. Make sure that every customer is treated with respect, given the attention that they deserve, and enjoys their night. Remember, your staff represents your restaurant. Make sure they are on top of their game and don’t make mistakes. Customers often value hospitality over food and will make a note of how they were treated in their reviews
Another great way to gain good reviews is by asking for them. It is perfectly okay to encourage your customers to leave a review, especially when you can tell they’ve had a good time. Your customers are more willing to help you out than you would think. Leave call-to-actions on signs or your menus asking customers to leave a review.
Handle Criticism Professionally
Nobody’s perfect. Just be aware that when you make mistakes, people will notice. Some of your restaurant’s mistakes will make it into a bad Yelp review. It’s how you handle that criticism that determines how people view your establishment. When you reply to negative reviews, be respectful and understanding. Let them know that their problem is your problem as well and you are looking for the optimal solution so that it doesn’t happen again.
Use Yelp’s Reservation Feature
Yelp has a neat reservations feature that is sure to bring more customers through the door. With this feature, you can manage reservations through your mobile device or computer. You are able to keep track of your floor and service teams, manage your waitlist so that your patrons aren’t waiting too long, and communicate with guests to let them know when a table opens. This application can improve the flow of customers in your restaurant and the quality of your service. You can explore more about this on Yelp’s website.
Better Marketing With Bottom Line
Need an expert in restaurant marketing to help your restaurant succeed? Thankfully, New York’s best consultants are on the job. Simply call us at Bottom Line. Custom drinks, bar redesigns, staff training, and marketing efforts are all a part of our services.
We aim to make your restaurant the talk of the town. No more falling into bad habits or employees not following protocol. We even offer video services that can expand your visibility online. With Bottom Line, you offer your customers the service they expect along with the wonderful food that only you can make.Tags: customer service, management, restaurant apps
Categorised in: Marketing
This post was written by Bar and Restaurant Consulting