Servers are often the face of your restaurant. As the first and last person your customers see, their level of importance is undeniable. However, any good restaurant owner knows that they have to look for opportunities to thrive. Don’t miss out on the opportunity to get more out of your servers while they are on the floor. On the front lines, these employees not only act as servers but as a salesman. You can earn so much more when your employees upsell.
Going Beyond the Call of Duty
When customers come to a restaurant, they are looking for a night out – an experience. Your server has to go beyond just the role of someone who takes their order and brings their food. You need to teach your employees to be a gracious host, a role that they will ultimately benefit them. When a patron’s server becomes unforgettable and gives them an experience unlike any other, they are more inclined to thank them. This means better tips and glowing reviews for their service.
Turning Servers Into Salesman
It’s all about the approach. One of the things that customers have the most difficulty with is choosing what to eat. Your servers see it all the time. When they approach a table and ask customers what they want, they need to read the situation. If their customers seem unsure and hesitant to answer, that is the moment to start making suggestions.
Your servers need to give big upsell and tell them about your signature specials, the best drinks available, and everything else has to offer. Even if it is the most expensive item on the menu, with a great sell, your servers can convince people that the price guarantees the quality. Also, don’t forget to always offer something at the end. Whether it’s dessert or a chance for your customers to come back for special nights and events.
Benefits of Upselling
With expert sellers greeting your customers, your restaurant will start to see a boost. Soon enough, you’ll have new customers and even persuade some to spend more every time they visit. These new customers will also become returning customers. This creates a form of loyalty between you and your patrons. It is also a marketing opportunity as they will spread the word about your restaurant to others.
Training Your Staff With Bottom Line
Turning your servers into something more can be hard work. You have to encourage and teach your employees how to become expert salespeople. Thankfully Bottom Line is here to help. Our services are designed to upgrade your restaurant and drive more people into your doors.
One of our services includes expert staff training. We cover everything from teaching bartender how to make amazing custom drinks to how your staff should interact with customers. Our consultants are seasoned mixologist with several years of experience in different restaurant industries. We can even retrain your staff for any changes happening to your restaurant.
Ready to start? Call Bottom Line at (855) 55-BLBRC. Talk with one of our consultants today and find out everything that we can do for you.Tags: customer service, marketing, wait staff
Categorised in: Restaurant
This post was written by Bar and Restaurant Consulting