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Key Social Media Channels for Your Restaurant

May 31, 2017 11:00 am Published by Leave your thoughts
A "Follow Me" button, which can be found on several social media channels.

Which social media channels are best for your restaurant?

Your social media presence is an important part of your restaurant’s success. Think about it, your customers are using social media every day. In fact, according to Global Web Index, 30 percent of our online time is spent on social media. This data means that we spend almost two hours a day checking our various profiles. Marketing on social media is an opportunity to gain new customers and more importantly, cement your restaurant’s reputation. Find out what social media channels are essential to helping your business succeed.

Step Your Game Up With Instagram

Instagram is a social media channel that’s growing every day. Several businesses are starting to see its potential value. As a restaurant, your establishment is more likely to benefit from Instagram than other types of businesses. A restaurants advantage is that people love food. It’s a fact of life. People also love looking at food, making it easy for restaurants to create content for Instagram.

High-quality pictures of your food complement the social media channel’s visual platform. The best part of Instagram is that you don’t have to limit yourself to just pictures of your food. You can also take pictures of your wait staff, kitchen, branded kitchenware, and more. We suggest hiring a professional photographer to help you create great looking content.

Google+ Is More Valuable Than You Think

People underestimate Google+ far too often. With Google being the biggest search engine in the world, it would be wise to take advantage of their social media channel. In fact, we’ve discussed the benefits to creating an account in a previous article. Cementing your space on Google+ puts your restaurant in the search engine’s sights, which will give you a better chance of ranking online. Another plus (pun intended) is that the millions of people using Google will receive more information about your restaurant.

Tackling Facebook

It seems that everyone has a Facebook. The social media giant is an important platform for business to establish a presence. Creating a Facebook page grants, you the opportunity to connect with your customers and share new and exciting offers. Facebook users are more likely to engage with posts that feature videos, recipes, deals, and more.

Another great aspect of Facebook is that they provide you a means of expanding your audience. Their insights feature gives you information on the type of posts your audience like the demographics of your audience, and so much more. You can even use Facebook’s paid advertising to reach users in your area. Remember, you want to reach local customers who can eventually become loyal ones. Use these tools to gain a bigger following and drive people to your eatery.

Marketing Through Social Media Channels

Ready to explore what these social media channels have to offer? Contact us at Bottom Line. Our digital marketing services help bring personality to your business. We provide everything from social media management to log design and search engine optimization work. In no time, you’ll have plenty of people walking through the door.

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This post was written by Bar and Restaurant Consulting

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